Your Google ranking can sink if SEO leads to sub-par content

Google now penalizes website content that is primarily written to rank high in search engines, but is not helpful to users.

Google just unveiled its “Useful Content” update, which, as the name suggests, was launched to ensure people see more original, useful content in their search results.

Google says its systems will automatically identify content that appears to have little value, low added value or is otherwise not particularly helpful to searchers. Their search rankings will suffer, and likely traffic to those sites.

“Google wants to remove too many SEO-optimized websites, meaning they’re loaded with keywords but not useful to the user,” says Juan Vides, president of Oceanside-based TechACS, a web design and search engine optimization (SEO) firm.

Juan Vides, president of Oceanside-based TechACS, a web design and search engine optimization (SEO) firm.

Credit: Techacs Corporation

While SEO is important, when writing content you need to make sure you’re providing the user with valuable content first and foremost, he says. Google offers some guidance on this here: https://tinyurl.com/ym3rbhe8

According to Google, if you can answer yes to questions like the ones below, you’re well on your way with a “first approach”:

Some warning signs if you need to reevaluate how you’re creating content, Google says, include:

Repetition offenders

“I see companies posting a lot of auto-generated content,” says Loren Wildes, president of Bar Harbor Web Design, a digital marketing and web development agency based in Port Jefferson. Basically, they use software that creates content for you, she says.

Also, they fill the site with repetitive keywords that add little value just to rank higher in searches, she says.

That doesn’t mean you can’t optimize your website for relevant keywords, but you should write for your audience first and then make sure it’s optimized, says Wildes.

Among her tips: write quality content that you’re an expert on, make sure you write content that users can easily scan with headings and paragraphs, and don’t put blocks of text that just repeat keywords you think will rank high in search.

Loren Wildes, president of Bar Harbor Web Design, a digital marketing and web development agency based in Port Jefferson.

Credit: Greg Wildes

Among the websites that will be penalized, Vides adds, are those that create content in bulk; those who cover any random topic in which they are not experts; and those who use copycat content or clickbait (misleading links that entice visitors to click on it but don’t give users the information they’re actually looking for).

He said that posting your latest projects, showcasing your work, and updating reviews helps with user experience and value delivery.

Vides helped Giorgenti Custom Clothing in Garden City, which designs custom clothing for men and women, do just that on its website.

If you scroll down the page, www.giorgenti.com, it has links for customers to leave a review on Google or Yelp, and then those reviews also appear on the website itself, which is regularly updated, said CEO Janine Giorgenti, whose daughter Aneesah Saeed, also helped with the usability and design of the website. The company debuted its newly redesigned website in April.

Janine Giorgenti, CEO of Giorgenti Custom Clothing in Garden City.

Credit: Giorgenti Custom Clothing

“We’ve done a lot of user testing with our customers,” Saeed said, noting that they asked them what questions they’d like to see answered on the site and updated it accordingly.

Update often

For example, people weren’t clear on what to expect if they came to their store, so it was laid out in three clear steps highlighted on their home page, says Saeed. They also added new images to attract their changing audience.

When the company started more than two decades ago, they mainly catered to men. Now the store’s customer base has expanded to include women, wedding dress shoppers, and Giorgenti is paying attention to a more diverse audience such as the ethnic and LGBT population. The expanded reach is reflected on the site.

Giorgenti said that because of these and other updates to their website, they are confident that their rankings will not be penalized by the new Google update.

It’s good to showcase your voice and expertise to improve the customer experience, says Anthony Savino, president of Benjamin Marc, a Lake Grove-based web design, logo design and marketing firm. He does this on his own website with a blog that he updates weekly with tips, industry news and company news.

Is SEO really important for a content writer?

“Regular content updates will help rank visibility and usability,” he says.

It says that Q and A can also be helpful to the user.

How much do SEO content writers make?

“Your website needs to be user-friendly,” says Savino.

What does an SEO content writer do?

A content writer must work without focusing on SEO to develop simple, articulate and customized content. Without content, there is no SEO. When it comes to purely SEO content writing, content writers must focus on specific keywords, title, subtitles, meta description, etc.

How much do SEO writers get paid?

Are content writing and SEO the same? The main difference between an SEO content writer (if you’re looking for one) and a normal content writer is that the former understands how to create content without making it spammy in order to legitimately improve their search engine rankings.

How much do freelance SEO writers make?

SEO content writer and project manager salaries in the US range from $29,230 to $109,760, with a median salary of $56,010. The middle 60% of SEO content writers and project managers earn $56,010, while the top 80% earn $109,760.

Why SEO is important for content writers?

An SEO content writer understands search engine optimization and knows how to write content that is informative, persuasive and relevant. However, they are not always effective when it comes to writing content intended to drive conversions.

Is content part of SEO?

While ZipRecruiter has annual salaries ranging from $71,500 to $22,000, most SEO Content Writer salaries currently range between $30,000 (25th percentile) to $50,000 (75th percentile) with the highest earners (96th percentile) making $0.00 annually. of the state.

Is SEO and content writing same?

By comparison, for the same time frame, recruiting site GlassDoor puts the salary of an SEO content writer at $49,114. It was $48,729 for this period last year (July 2019). Salaries tend to vary based on geographic location, experience, and niche. Of course, freelancers can earn more (much more!)

What is good content in SEO?

SEO techniques combined with quality content writing can help your blog posts show up when people search for specific keywords. You can use content marketing tools to decide which keywords are worth trying to rank for and which keywords people are searching for that relate to your industry.

What is the fastest way to rank a keyword?

Content SEO is a key part of any SEO strategy. Without content, it is impossible for your site to rank on search engines. Therefore, it is crucial to write and structure quality content!

• Conventional content writing does not require keyword optimization in any case, but SEO content writing requires keyword optimization for better search engine visibility.
• Quality content provides a great user experience – SEO includes various strategies such as generating backlinks, writing quality blog posts and using good keywords. It also involves creating a website that has a good structure that users can easily navigate, optimizing your bots.
• Here are ten steps to ranking for a keyword on Google.
• Step 1: Lay the foundation. …
• Step 2: Do your initial keyword research. …
• Step 3: Check out the competition. …
• Step 4: Consider the intention. …
• Step 5: Conceptualize the content. …

Step 6: Execute. …

What is easy to rank keywords?

Step 7: Optimize for your keyword. …

What is a good keyword difficulty?

Step 8: Publish.

What are ranked keywords?

How long does it take to rank for a keyword? According to multiple sources, the average time it takes for a website to rank on Google using search engine optimization (SEO) techniques is about three to six months. So jumping to the top of Google results usually takes between 90-180 days, depending on the competitiveness of your industry and the popularity of your keywords.

What are the 3 C’s of SEO?

The lower the weight, the easier it is for the keyword to rank, but it may mean there is low search volume. A high SEO difficulty score means there is a lot of competition for the keyword, so you may struggle to rank against big competitors.

CTR Between 30% and 70% – Moderate weight keywords These will usually have good search volume (hence the difficulty) but not so much competition that it’s not feasible. So this is the best as far as choosing the right keywords as you have a real chance of competing for them.

What 4 pillars are important in SEO?

What is keyword ranking? Keyword ranking in SEO refers to the specific position of your site in the search results pages for a specific search query. When people enter search terms into Google related to your site’s topic, the place your URL appears is your keyword ranking.

What are 3 main areas of SEO?

Simply put, the basics of SEO can be boiled down to the 3 C’s: Content, Code and Credibility.

What are the pillars of SEO?

What are the 3 components of SEO? The three main components of SEO are: Technical SEO. On-page SEO (or SEO SEO) Off-page SEO (or links)

How is SEO used in content writing?

The Four Pillars of SEO Technical SEO: How well your content is crawlable and crawlable. Content: Have the most relevant and best answers to the prospect’s question. on-site SEO: Optimizing your content and HTML. off-site SEO: Building authority to ensure Google stacks the deck in your favor.

The three types of SEO are: On-page SEO – Everything on your web pages – Blogs, product copy, web copy. Off Page SEO – Anything that happens outside of your website that helps your SEO strategy – backlinks. Technical SEO – Anything technical done to improve search rankings – Site indexing to help crawl robots.

How does SEO work with Google?

Instead, SEO is supported by three distinct pillars: discoverability, relevance, and authority. Make sure your website keeps these three SEO concepts in mind for the future, and you’ll have a content marketing strategy that will increase your place on the search engine results pages (SERPs).

SEO writing is the process of writing content to rank on the first page of search engines like Google. This includes keyword research, writing high-quality content that matches user intent, and optimizing headers for easy site browsing.

How does SEO work on a website?

Is SEO important for content writing? Content Writing and SEO Original, high-quality content must be present for SEO. SEO, despite the absence of quality content, search engine rankings will not help. A content writer must work without focusing on SEO to develop simple, articulate and customized content. Without content, there is no SEO.

How does SEO affect a website?

At its core, SEO is the process of getting your site to rank as high as possible on Google when someone types in [burrito blanket] (or anything you sell, promote, or talk about). The higher your website ranks, the more visible your business is and the more traffic and sales your business is likely to generate.

What is relation of SEO and Google?

How do I SEO on Google?

Why is SEO important for Google?

SEO works by making certain changes to the design and content of your website that make your website more attractive to search engines. You do this in hopes that the search engine will show your website as the top result on the search engine results page.

How SEO and Google Ads work together?

Search engine optimization impacts business by improving your ranking in relevant search results. By ranking high enough, such as on the first page, your company can use SEO to drive qualified traffic to your site, which can lead to more leads, sales, and revenue for your business.

Is SEO just Google?

SEO stands for “search engine optimization.†Simply put, it is the process of improving your website to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines.

* This article was originally published here