SEO on the site: How to optimize the site and beat competitors

June 25, 2022

SEO on the site: How to optimize the site and beat competitors

This post was sponsored by SE Ranking. The opinions expressed in this article are those of the sponsor.

Whether you have a large website or you are launching a simple landing page, your goal is the same: you want it to reach the top of the SERP.

For this to happen, you need to make sure that the quality of your page is equal to, or better than, that of your direct competitors.

What Is On-Page SEO?

On-page SEO is the process of optimizing page elements for specific keywords.

When we say ‘page elements’, we mean things like:

Most of these items can be easily improved, which means the page can be optimized for a specific search query.

While this type of optimization works for any type of page, including your homepage, product page, blog post, or landing page, this post will focus on optimizing your landing pages.

Why Is On-Page SEO Essential?

The elements of the page are the main points of connection between you and your users.

Improving them helps improve your experience.

It also tells search engines more information about your pages.

A well-optimized on-page SEO can help improve the ranking of the pages and therefore increase the traffic.

In addition to improving your ranking, these page changes help you capture a user’s attention and target their queries more accurately, making your traffic more meaningful.

How To Do On-Page SEO Tasks

On-page SEO can include a variety of tasks that you will need to perform on many different elements.

They can be easily lost, so make sure you have a comprehensive checklist and documentation on how to update each item.

In this article, we’ll give you information on what to look for in your on-page SEO strategy and how to better target your keywords.

We will also show you a great tool that can help you.

Since there is so much to check, an automated tool can be very useful.

Task 1: Run An SEO Audit

The first step to doing on-page SEO is to do an audit.

There are almost 100 items to check out, and some are more important than others.

Step 1: Check Elements That Impact SEO

For landing pages, some of the most important factors are:

Checking each item individually can take a long time and can be difficult to identify errors and solutions.

That’s why automated tools are so useful.

Step 2: Discover Errors & Choose Their Priority

After discovering changes that will increase your optimization scores, it’s time to decide what to change first.

The weight of each parameter is defined by its effect on the ability of your page to rank in the SERPs.

Some examples of major on-page SEO errors that should be given high priority are:

Low-priority changes would be minor elements, such as a missing favicon, which is less urgent.

How can I identify high priority changes?

They can speed up the process and help you climb to the top of the SERPs faster.

You want to look for sophisticated tools that can offer flexible recommendations based on individual page types, rather than a standardized list.

In-depth analyzes that include the most modern tools can compare target pages with similar search results and calculate the recommended metric range.

In this way, the recommendations are based on direct competitor metrics and take into account the specifics of the niche, rather than offering generalized SEO standards.

This methodology makes them much more accurate and practical.

One of the most advanced tools with artificial intelligence is SE Ranking.

This on-page SEO checker can help you check and optimize your pages.

How To Use SE Ranking To Run An Audit

Then let SE Ranking do its magic.

It will check 94 on-page SEO settings.

Advantage: you can choose the depth of analysis: your page can be compared with 3 or up to 50 SERP rivals.

With SE Ranking, it only takes a couple of minutes to run an audit.

Once the check is complete, you will see the results: all priority changes will be displayed on a dashboard.

Screenshot of SERanking.com, June 2022

The tool calculates the page quality from 0 to 100.

The better the page is optimized for the target keyword, the higher the score.

Your quality score gives you a clear picture of your on-page SEO health, helping to clarify whether off-page factors are the problem and not poor on-page optimization.

Note that the settings related to inbound links, which are also in the dashboard, do not affect the quality level of the page.

Address your high priority issues

The next step is to examine the list of problems found on the analyzed page.

The SE Ranking report includes information about the quality of the page’s content, the use and density of keywords, the experience and usability of the page, the links used on the page, and the profile of page backlink.

Screenshot of SERanking.com, June 2022

To help you understand priorities, your to-do list is divided into several columns:

Now, you can start creating your workflow and prioritize corrections.

Task 2: Competitor Research

Boost your on-page SEO repair tasks by doing competition research.

This step will help you clarify which keywords you want to target and new ways to further improve your page.

Evaluating your competitors helps you understand what works and where you need to improve your page the most.

Step 1: Look At The SERPs For The Keywords You’re Targeting

A good way to get started is to put the keywords you rank for on Google and examine the best results.

Think about the ideas they convey, their focus on content, and what keywords they use and where.

Step 2: Uncover Competitor Flaws

You are looking to learn how the most successful pages do it. But you are also looking for flaws.

Are there areas you think you can improve on?

Do you see any gaps or unaddressed items in a query?

Try to identify the patterns you can about the most successful results and compare them to your page.

Make sure you not only fix the missing things, but also look for opportunities to improve existing items on the page.

If you want more details, this is another place where a tool like SE Ranking can help you.

How To Use SE Ranking For Competitor Research

A robust tool like SE Ranking can help you compare your results with your rivals to better understand how they got to the top of the SERP.

You can easily compare the important SEO parameters on the page with your direct competitors without having to explore the SERPs and evaluate each result, one at a time.

For example, on the next screen, you can check which keywords competitors used, study their titles and headings, and evaluate their technical metrics.

Screenshot of SERanking.com, June 2022

All critical data is at your disposal to ensure that you do not miss opportunities for improvement.

Quickly see competitor SERP & amp; Traffic statistics

On the Terms tab, you’ll see the list of words found on your competitors’ pages, along with their search volume potential, count, density, and page elements.

In our experience, using the right keywords on a page while achieving density balance is crucial for landing pages.

The tool shows how many times and in which elements of the page a primary or secondary keyword is used: title, description, primary copy, URL, and so on.

This helps you identify keywords with real search potential and add them to your page.

You can also correct the keyword density of some search queries that are already on your page.

Take advantage of competition keyword flaws

Finally, you can add keywords to the relevant areas of the page that need them.

You’ll probably notice that SE Ranking makes a distinction between primary and secondary content, just as Google does.

Tools that may not inadvertently attract you to your keyword stuffing, allowing you to add additional keywords to your main content.

Task 3: Start Updating Your On-Page SEO

By now, you have conducted an audit and conducted a competitor investigation.

You have made many discoveries!

Step 1: Organize Your Workflow

First, create your individual to-do list.

Start by listing tasks by priority.

You can use your own task management system or on-page SEO tool to organize your to-do list.

As a general rule, you should prioritize anything that is missing.

If you haven’t specified things like title tags and meta descriptions, search engines will generate them for you.

You want to be in control of what users see on your page in the SERPs; be sure to add them yourself.

Then focus on anything that has changed in your keywords’ priorities.

Did you find new opportunities during your search, or did you find adjustments that you should make to your keyword density? These are also important.

Step 2: Get Started

Go ahead and start fixing the problems!

We are pleased to say that most of the problems with on-page SEO can be solved from your CMS.

How To Prioritize SEO Tasks & Track Progress With SE Ranking

If you need help prioritizing and tracking your tasks, SE Ranking can do it all within one tool.

SE Ranking offers you a step-by-step plan based on the issues encountered on your website during the audit.

Screenshot of SERanking.com, June 2022

The tool groups tasks by priority, category, or status:

Start with the most urgent. This should give the most tangible result.

You can also add your own custom tasks and assign them any priority.

For example, if you’ve been browsing a competitor’s page and found something worth adding to your own page, just create a new task.

Conversely, ignore tasks that you consider irrelevant to your landing page.

After resolving an issue, click the completed check box. The tool will re-evaluate the quality of the page and you will instantly see the new score.

The more tasks are done, the higher the score.

Make On-Page SEO Easier – Try An On-Page SEO Checker

There is no doubt that keeping up with the competition and optimizing your pages is hard work.

But with the right tool in hand, it’s much easier and faster.

With On-Page SEO Checker, you can measure your overall page performance, identify and troubleshoot issues that could affect your ranking, improve your content based on what works for SERP leaders, and track all of your SEO tasks. the page in your calendar.

This will help you climb the ladder of the standings and beat your rivals.

Featured image: Image by SE Ranking. Used with permission.

How much should a small business spend on SEO?

How much does SEO cost for small businesses? The average cost of SEO for small businesses is $ 750 to $ 2,000 a month or $ 5,000 to $ 30,000 for one-time projects. Smaller companies that invest in SEO consulting services can expect to pay between $ 80 and $ 200 per hour.

What is the best SEO for a small business? Here is a summary of the 13 best SEO tools for small businesses.

Google Analytics. ^ image via. …
Google Search Console. Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. …
Analysis agency. AgencyAnalytics is our reference platform for generating reports. …
Ranger of rank. …
Frog screaming. …
Ahrefs. …
Moz. …
SpyFu.

Should small businesses use SEO?

SEO is necessary for the online presence of small businesses because without it, you are throwing money at content that probably goes nowhere. Targeting your audience is essential in marketing. Without SEO, your website is a needle in a haystack.

How important are SEO tools for small businesses?

These SEO tools increase traffic to websites so that they receive more and more business. They are essential for all companies looking to improve their customers and build an optimized website. SEO tools optimize a website to receive a higher ranking in search engines.

What is off page SEO with example?

While gaining links from external websites is the most practiced off-page SEO strategy, almost any activity that a) occurs outside of your website and b) helps to improve your position in the search rankings could be considered. as “off-page SEO”. . & quot; These include things like: social media marketing. Guest blog.

What is Off-site SEO? The off-site reference is also called off-page reference. It is simply a matter of more work on SEO than has been done outside the site. These measures outside the site are essential. They have a great influence on the search results proposed by Google.

Pourquoi faire de la SEO ?

Faire du SEO enables you to garner qualified traffic with high conversion potential. Setting up a traffic acquisition strategy is a good thing, but if the traffic you get is not qualified, this will not increase your sales and therefore your revenue (in the context of a site e-commerce).

Pourquoi améliorer le SEO ?

SEO allows you to drive qualified traffic to your website because your content matches the current visitor search. The goal of SEO is to improve the trust that internet users and Google give you. This translated into the facts for better visibility in search engines.

Pourquoi le référencement naturel est important ?

The natural reference is a real advantage of car communication, it is well done, it can generate a significant traffic rate. These people who visit your site are from potential customers. A good reference is therefore the solid foundation of a good communication campaign. And remember it’s free.

How can we add multiple pages on your website?

Does number of pages affect SEO?

The page number itself does not affect SEO. Your SEO can benefit from more pages if they have content that ranks for more keywords. However, having more pages with similar content can cannibalize traffic and hurt your SEO.

Does updating a page affect SEO? There is no SEO advantage to updating page titles on a regular basis, so it’s up to you if you think there is value for search engines. However, just changing the titles of your pages every day doesn’t mean Google will update them in search results every day.

Does Page affect SEO?

Page speed affects SEO. As a direct ranking factor, the speed of your website influences how it will rank on Google. Page speed can also affect the bounce rate and session time of your site, which also affects SEO.

Do pages help SEO?

Having more pages also gives your website a higher chance of ranking which ultimately determines your website’s ranking settings. The most important tip for ranking well is to produce high quality content instead of just posting a large volume of content every week or month.

Do more pages mean better SEO?

How many pages should a website have for SEO?

In general, between 10 and 30 pages of well-designed content that showcase your products and services should be enough for most small and medium businesses. Whenever you prioritize the user experience, you will get results.

How long does SEO take for new pages?

Most SEO experts agree that it takes between 2 and 4 months to see the first SEO results. However, factors such as the quality, age and authority of the website may affect this period. Overall, 94.6% of experts surveyed say that websites with good links and content can expect SEO results in 6 months.

How long does on page SEO take?

You should expect to see SEO results within 6 to 12 months … SEO should show results within 6 to 12 months. By results, we mean a measurable increase in traffic and leads or associated conversions.

How quickly does SEO work?

TIME OF SEO RESULTS â € œUsually websites can see results in 4 to 6 monthsâ € â € “SEO Mechanic. â € œMany SEO companies will tell you that it takes 4 to 6 months to start seeing results. Overall, this is accurate, but keep in mind … SEO results grow over time.â € Forbes.

How long does it take to rank a new page?

Did our study give a definitive answer to the question “how long does it take to qualify”? No, but at least we’ve shown that almost 95% of newly published pages don’t reach the Top10 in a year. And most of the “lucky ones” who get there do so in about 2-6 months.

What is SEO cannibalism?

What is keyword cannibalization in SEO? Keyword cannibalization occurs when you have more than one page targeted to the same keyword and the same intent of your site. One of the two pages affects the ability of the other to rank, and as a result, neither page will work as well as it should.

What is a cannibal page? Keyword cannibalization is when several pages of a website are targeted to the same or similar keywords and compete with each other to the detriment of the organic performance of the site. For example, suppose we have two pages on technical SEO.

What is cannibalization in digital marketing?

Keyword cannibalization occurs when you have too many identical or similar keywords spread across the content of your website. As a result, a search engine like Google cannot discern which content ranks higher. This means that it will sometimes give a higher ranking to the website that you do not want to prioritize.

What is meant by cannibalization in marketing?

Market cannibalization refers to a phenomenon that occurs when there is a decrease in the demand for a company’s original product in favor of its new product.

What is meant by cannibalization in media?

In marketing strategy, cannibalization is a reduction in the volume of sales, sales revenue, or market share of a product when the same company introduces a new product.

How do you stop cannibalization SEO?

One of the easiest ways to boost SEO by avoiding keyword cannibalization is to create a spreadsheet that lists all the main pages of your website. Every time you add a new blog or page to your site, you’ll also add it to your spreadsheet, giving you a map that you can use to optimize and organize your online presence.

How can SEO cannibalization be prevented?

* This article was originally published here